Target Market Research Paper Example | Topics and Well Written Essays - 250 words

Target Market - Research Paper ExampleAnheuser-Busch needs to identify target customers forward communicating them about the product.Currently, people are quite conscious about the fact that obesity increases the risk of diseases such as diabetes and heart related issues. The statistics say that Obesity prevalence is 30 percent or more in 12 states in the US. Among these Mississippi had the highest obesity rate of 34.9 percent in 2011. another(prenominal) states are Missouri, Oklahoma, South Carolina, Texas, Michigan, Kentucky, Indiana, Louisiana, West Virginia, Alabama and Arkansas. The statistics also reveal that non-Hispanic blacks have the highest rate of obesity at 49.5 percent compared to non-Hispanics whites at 34.3 percent. It has also been found that high income class among non-Hispanic black suffers most from obesity (Overweight and Obesity, 2012). The survey done by Gallup further revealed that obesity has increased significantly in older people in their 40s, 70s and 8 0s (Heavey, 2012).From the above findings, it is clear that Anheuser-Busch, in its first phase, needs to target non-Hispanic blacks, especially above the age 40, focusing mainly in 12 states with highest obesity rates in the